The new digital platform will evolve the once static editorial content and present it in a more engaging way. The site aims to educate industry professionals including architects, builders and engineers, with inspirational and innovative examples of building and architectural design projects using Bluescope steel.
Ótimo will manage the strategy, UX, UI design, digital brand creation, SEO and build of the platform which is expected to launch in mid 2021.
"For more than 30 years Steel Profile magazine has been a practical and informative resource promoting good design and the innovative uses of steel. We are delighted to have appointed North to bring our content to a more functional and immersive digital platform for our audience."
Melissa Barlow, CMO, Bluescope
Working together with BlueScope, North will create a fully optimised destination for the Steel Profile audience, scalable content management system and an information architecture that can be scaled and the content and audience grows. We’re looking forward to bringing an enhanced experience for existing users as well as promoting Bluescope's breadth of market leading products.
Ian Howarth
March 29, 2022
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